The world is changing, it’s an undeniable fact as the culture steps into one of the most unknown domains in human history. And no one is feeling that the most, then the rich Hollywood Caucasian executives, that sit high up in their penthouse offices overlooking the city of angels. With a generation of youth pivoting and re-angling of decades old movements through the avenues of feminism, black lives matter, and the broadening of the LGBT community, it comes to no surprise, that audiences are demanding representation and stories that represent the current culture.
But yet, Hollywood keeps green lighting the same story, where the Caucasian male is the savior, and everyone is his side kick, add lots of explosions to the mix, and in the end, the guy gets the girl. And the out of touch executives that have been running Hollywood since the 50’s, react shocked and surprised when that film doesn’t do well at the box office. And it is because audiences have gotten smarter, and recognize a recycled tale when a trailer is debuted.
We are living in an age, where film and multimedia are cross-pollinating, and the result of this development, is highly involved consumers of film and multimedia. There are more members on Rotten Tomato’s and IMDB, tracking the reviews and development of all the film makers involved in the project, from pre-production to distribution. The internet has allowed consumers to have more power in influencing the films they want to see. So, when, content demands are not being met, people will turn to other avenues and resources.
Streaming Platform Giant, Netflix, utilizes and actively listens to audiences and consumers, and delivers exactly the content audiences are begging for. They are producing boundary breaking content, that not only push the envelope, but push Hollywood into a more diverse culture than it has ever seen. And with the rise of movie ticket prices, audience members are quite literally forcing these old school executives to either wake up, and produce the content that is being demanded by not only consumers, but political groups, woman, disenfranchised, and underrepresented individuals. We are stepping into a land of infinite content. A place and domain where Hollywood executives are beginning to pay more attention to twitter and YouTube reactions and demands.
The people have spoken, and they demand a more inclusive, diverse, and boundary pushing Hollywood. People are saying #timesup, to the misogynistic, borderline racist, and played out and recycled story telling. The roaring 20’s 2.0, should be interesting time and decade for for this new Hollywood movement.